Thursday, 29 March 2012

'The Perfect Match' Animation

Today my friend, Louise Hubbard and I finished an animation we have been working on for two weeks. It is for a YCN competition to advertise Triumphs' bra fitting service. I really enjoyed working with Louise and her illustrative style - thank you.

We decided to take the idea of women wearing the wrong size bra and turn it on its head. Which means instead of depicting women, we used bras as characters who wear the wrong size women. We adjusted Triumph bras’ tag line from, “7 out of 10 women wear the wrong size bra - are you one of them?” to “7 out of 10 bras wear the wrong size woman - are you one of them?”.  This transfers the blame from the woman to the bra and also provides a source of amusement. The aim of which is to encourage women to get a bra fitting.

1 comment:

  1. Brilliant one, Cat - the good old parallel universe. Well done you and Louise!