'The Perfect Match' Animation

Today my friend, Louise Hubbard and I finished an animation we have been working on for two weeks. It is for a YCN competition to advertise Triumphs' bra fitting service. I really enjoyed working with Louise and her illustrative style - thank you.

We decided to take the idea of women wearing the wrong size bra and turn it on its head. Which means instead of depicting women, we used bras as characters who wear the wrong size women. We adjusted Triumph bras’ tag line from, “7 out of 10 women wear the wrong size bra - are you one of them?” to “7 out of 10 bras wear the wrong size woman - are you one of them?”.  This transfers the blame from the woman to the bra and also provides a source of amusement. The aim of which is to encourage women to get a bra fitting.

Affinity Poem

Hellooo, not posted for a bit. Thought I'd post a poem today - you know, just because. It's actually an old one that I re-wrote this morning about the strong and important bonds of friendship during difficult times.

Affinity

An affinity in meeting
unbroken chain, robust in the
face of reality.

When feelings comatose
know this;

That first meeting where the bond
of friendship was made,
is the crux that carries
us through the tribulation of
numbness.

A connection that won't be maimed.

Even under the anaesthetic of
despondency.






Cat Hill 2012©